duronic

About DuronicDuronic is a global consumer products brand based in the UK. They first launched in 2005, manufacturing products which cater for everyday lifestyles. They are committed to create simplicity for everyday household tasks through timely innovations inspired by new technological advances. Since 2013, they have expanded their product portfolio vastly in a variety of categories such as: Health, Home, Kitchen, Electronics, Office, Travel & Leisure.

What was requiredThe website is tired, dated and did not match the prestige of the Duronic brand. The front-end was slow and difficult to navigate around, the back-end was cumbersome and hard for editors to manage; customers found the process time consuming and conversion rates were low. Duronic wanted a website that would allow customers to easily purchase items, and give the business flexibility to manage the site and orders with ease.

Prototyping

Having relied of Enable’s consulting services for a number of years, our principal was already well attuned to the working style of the company’s founder, Nick West. The existing website, although serviceable, required a boost of inspiration. A big part of the company’s appeal is Nick’s persona and voice. And so, with a dash of personal insight, our team set about updating the website’s look and tone. We kept the company’s compelling core values intact, while retooling the layout for optimum user engagement.

Bringing It All Together
The new website is a better reflection of Nick’s current business model and personality. In terms of a selling strategy, who better to attest to the quality of a business’s service than its clients? We implemented a case studies page touting the company’s success stories and ideology.

On the development end, our team ensured prospective clients would have no problems signing up for webinars or the newsletter. With a designated log in for existing members, and a series of strategically placed calls outs, the new website is ready for business.


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