franzos

branding

About FranzosFranzos is a popular restaurant with mouthwatering dishes.

Whether you fancy some BBQ lamb chops or Piri Piri chicken, Franzos is the perfect place for a night out or corporate event.

What was requiredThe company approached us with the aim of a rebranding their image in a way that made them look on par with restaurants like Nandos. The objective was to refresh the old logo whilst keeping key-elements of their previous logo.

Problems with what they had
1. The logotype has a lack of distinction. The logo is pretty generic.
It is impossible to realize that Franzos is a restaurant. There may be any other name. As a consequence, the logo is pretty unrecognizable. In addition, there is the strange and unusual letter -A-, which is narrower than the neighbors. Perhaps this is the feature, but it looks like carelessness. The sign in the logo is strange, its graphics are not combined with letters. 2. Food industry is wonderful in terms of the fact that its product is attractive by itself. We only need to present it beautifully. In this case,all the most delicious things are shown like it belongs to a roadside trailer, frivolous and cheap.

franzosold

Moodboard
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Sketches – Drawing Board
1. The logotype has a lack of distinction. The logo is pretty generic.
It is impossible to realize that Franzos is a restaurant. There may be any other name. As a consequence, the logo is pretty unrecognizable. In addition, there is the strange and unusual letter -A-, which is narrower than the neighbors. Perhaps this is the feature, but it looks like carelessness. The sign in the logo is strange, its graphics are not combined with letters. 2. Food industry is wonderful in terms of the fact that its product is attractive by itself. We only need to present it beautifully. In this case,all the most delicious things are shown like it belongs to a roadside trailer, frivolous and cheap.

Logo Concept 1

Logo Concept 2

Pattern Elements

the end result
The rebranding has revitalised and refreshed the Franzos brand. The brand elements have also made the Franzos logo more memorable.
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