1. The logotype has a lack of distinction. The logo is pretty generic.
It is impossible to realize that Franzos is a restaurant. There may be any other name. As a consequence, the logo is pretty unrecognizable. In addition, there is the strange and unusual letter -A-, which is narrower than the neighbors. Perhaps this is the feature, but it looks like carelessness. The sign in the logo is strange, its graphics are not combined with letters. 2. Food industry is wonderful in terms of the fact that its product is attractive by itself. We only need to present it beautifully. In this case,all the most delicious things are shown like it belongs to a roadside trailer, frivolous and cheap.